My approach is to research and develop strategies that are driven by analytics, but still feel human.

I’m obsessed with the internet and fascinated by its impact on culture and mass consumption on a global scale. Pursuing a career in digital marketing and social media was the obvious choice. Four years in, I’m even more excited and eager to do this work than before. 

With experience across a wide range of industries—including food and beverage, performing arts, entertainment, travel, home improvement, economic development, financial services, agriculture, and weddings—I utilize my skills in storytelling, content creation, and creative direction to build a brand reputation that is both authentic and aligned with its values. 

My prior experience includes producing both short- and long-form videos, digital graphics, and printed advertisements, such as magazine ads and billboards, with proficiency in Adobe Creative Suite, social media management software, and analytics tools. 

One of my greatest strengths is my ability to manage multiple campaigns simultaneously while maintaining high standards of organization and attention to detail. I have created and led teams to develop creative strategies, including scriptwriting, directing promotional shoots, post-production, and publications, both traditional print and organic and paid social media. Additionally, I have established and maintained relationships with external parties, including public relations firms and advertising agencies.

Strategy

• Crafting tailored social media and branding strategies aligned with business goals, ensuring every marketing effort is impactful, cohesive and delivers the desired results.

Creative Direction

• Enhance your brand's visual identity with captivating graphics and compelling videos that effectively communicate your message across mediums and cohesively build brand awareness.

Profile Management & Reports 

• Skillfully handle publishing calendars and provide detailed performance reports for informed decision-making and continuous improvement.

Community Management 

• Manage public-facing customer service on social channels and websites, fostering positive connections and long-term loyalty.

Persuasive Copywriting

• Craft engaging content across platforms that captivates your audience and drives action.

Leadership

• Collaborating with teams through the production and post production of campaigns.

Digital Marketing and Social Media Director

Luna's Nightcap Productions, Apr ‘24 - Present

• Strategized brand identity and created guidelines
• Reported analytics and built content strategies based on that data
• Directed a team of photo/videographers, editors, and graphic designers

Social Media Director

AAA Distributor, Nov ‘23 - Jul ‘24

• Strategized organic and paid media campaigns
• Collaborated with VP of Omnichannel, Marketing Manager, and Creative Director
• Led a team of photo/video editors and graphic designers

Social Media Coordinator

Chester County Economic Development Council, Jan ‘23 - Nov ’23

• Strategized organic and paid media campaigns
• Conducted market research through interviews
• Wrote best practices guide for content creation and trained colleagues

Social Media Manager

East Coast Shellfish Growers Association, Jun ‘22 - Nov ’23

• Created content from the brand's educational resources to encourage engagement
• Directed relevant, timely content that catered to both industry and internet trends
• Analyzed survey responses to gain insights into the market and target audience

Social Media Manager

Prim and Perverse, Apr ‘21 - Apr ‘22

• Integrated brand identity across social media, website, and customer review platforms
• Forged strategic partnerships with industry peers

Digital Artist

The Shadowlight Group, Nov ‘14 - Oct ‘15

• Collaborated with a team of digital artists, photographers, interior designers and production crew to create lifestyle & product shots
• Assisted senior artists with client jobs, ranging from product shots to lifestyle shoots for Samsung, Lowe’s, Frigidaire, and KitchenAid